
FILM · PHOTOGRAPHY · DESIGN · AI
BAD
NAMES
Ideas, images and moving things made with intention.
Independent creative direction and production across film, photography, design, and emerging technology.NEW YORK / AVAILABLE WORLDWIDE
KEEP SCROLLING
I MAKE VISUAL STORIESTHAT MOVE BETWEENFILM, DESIGN, CULTURE,AND TECHNOLOGY.
PAUL / FOUNDER
CREATIVE DIRECTOR
NEW YORK
ABOUT / APPROACH
NO FIXED FORM.JUST THE RIGHTWAY IN.
I’m Paul—the filmmaker, photographer, designer, and creative director behind Bad w/ Names. I built the studio to move freely between disciplines, choosing the right format for each idea instead of forcing every project through the same process.
Sometimes that means a film. Sometimes a campaign, an image, an identity, or something built with emerging tools. The medium changes. The intention doesn’t.
Practice / Transformation
VIEW PROJECT ↗The Day I Touched Grass
VIEW PROJECT ↗Machine Made
VIEW PROJECT ↗
PODCAST / EPISODE STUDIESSlavic Girls — Sacred Space
VIEW PROJECT ↗In the Room
VIEW PROJECT ↗Social Studies
VIEW PROJECT ↗
GOOD WORK STARTSBEFORE THE CAMERASTARTS ROLLING.

FIND THE IDEA
Strip the project down to the thought, feeling, or story actually worth building around.
BUILD THE WORLD
Shape the visual language, format, rhythm, and production approach around that central idea.
MAKE IT MOVE
Direct, produce, design, and refine every piece until the work feels complete—and unmistakably intentional.
COLLABORATION / 001
OPEN TO THE RIGHTCOLLABORATIONS,WHEREVER THEY BEGIN.
Available for campaigns, branded films, social content, photography, visual direction, and experimental creative work.
Working directly with brands, agencies, artists, and teams that care about making something distinct.