INDEPENDENT CREATIVE STUDIONEW YORK · 2026

FILM · PHOTOGRAPHY · DESIGN · AI

BAD NAMES

Ideas, images and moving things made with intention.

Independent creative direction and production across film, photography, design, and emerging technology.NEW YORK / AVAILABLE WORLDWIDE

KEEP SCROLLING
BAD W/ NAMES / 001NEW YORK / AVAILABLE WORLDWIDE
Black-and-white portrait of the Bad w/ Names founder
FILM / 24 FPS
IMAGE · MOTION · IDEA
ASSEMBLY / 01—06

I MAKE VISUAL STORIESTHAT MOVE BETWEENFILM, DESIGN, CULTURE,AND TECHNOLOGY.

PAUL / FOUNDER
CREATIVE DIRECTOR
NEW YORK

ABOUT / APPROACH

NO FIXED FORM.JUST THE RIGHTWAY IN.

I’m Paul—the filmmaker, photographer, designer, and creative director behind Bad w/ Names. I built the studio to move freely between disciplines, choosing the right format for each idea instead of forcing every project through the same process.

Sometimes that means a film. Sometimes a campaign, an image, an identity, or something built with emerging tools. The medium changes. The intention doesn’t.

EXPLORE SELECTED WORK ↓
SELECTED WORK01 — 07
02Brand / Commercial / Storytelling2026
CAMPAIGN SYSTEM / 4 FILMS

Practice / Transformation

VIEW PROJECT ↗
03Creative Film / Direction2026
16:9 / CREATIVE FILM

The Day I Touched Grass

VIEW PROJECT ↗
05Podcast / Culture / Conversation2026
Psyche x Alchemy episode thumbnailMama Wants Her Cocktails episode thumbnailPODCAST / EPISODE STUDIES

Slavic Girls — Sacred Space

VIEW PROJECT ↗
06Events / Live Coverage2026
2 × 9:16 / LIVE COVERAGE

In the Room

VIEW PROJECT ↗
07Social / Trends / Editing2026
3 × 9:16 / SOCIAL SERIES

Social Studies

VIEW PROJECT ↗
THE WORK BEHIND THE WORK / 003

GOOD WORK STARTSBEFORE THE CAMERASTARTS ROLLING.

Black-and-white sequence of the Bad w/ Names founder photographing on set
IDEA / DIRECTION / EXECUTION
01

FIND THE IDEA

Strip the project down to the thought, feeling, or story actually worth building around.

02

BUILD THE WORLD

Shape the visual language, format, rhythm, and production approach around that central idea.

03

MAKE IT MOVE

Direct, produce, design, and refine every piece until the work feels complete—and unmistakably intentional.

FROM FIRST THOUGHT TO FINAL FRAME. ↘
CAPABILITIESCLICK TO EXPLORE

COLLABORATION / 001

OPEN TO THE RIGHTCOLLABORATIONS,WHEREVER THEY BEGIN.

Available for campaigns, branded films, social content, photography, visual direction, and experimental creative work.

Working directly with brands, agencies, artists, and teams that care about making something distinct.

START A CONVERSATION →